Page 7 - AAPA Year End Report
P. 7

Creating Awareness for Government Relations Priorities
AAPA’s media relations and marketing campaigns support gov- ernment relations initiatives. Some directly support our govern- ment relations priorities while others provide broader awareness for ports. Some of these campaigns include Seaports Deliver Prosperity, Western Hemispheric Ports Day, and Freight: Keep It Moving and Hit the HMT Target. The AAPA communications team actively promotes these campaigns through member engage- ment, social media, AAPA’s website, newsletters and presenta- tions. A primary role of our awareness efforts is to educate the media, policymakers and in uencers about the value of ports. Most recently, two education and outreach hashtags have been prominently used in our social media feeds: #PortsUnited for Communities and #seaportsdelivertheholidays
In addition, AAPA partnered with several organizations and our own member ports to create awareness on seaport-related prior- ities. In particular, in 2016, AAPA once again actively participated in Infrastructure Week. This is a national campaign to demon- strate the importance of infrastructure investment in the United States. Finally, this year AAPA partnered with AAPA members
to promote Western Hemispheric Ports Day to celebrate the accomplishments of ports and educate key audiences about the important role ports play in delivering prosperity and in creating jobs.
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